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the fio bag

2022

product

Branding

video

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For the final project of my college career in Environmental Product Design, I conceptualized a versatile four-in-one bag, cleverly dubbed the FIO bag, spotlighting the fusion of practical functionality with chic style. This endeavor was excitingly challenging given my almost non-existent background in sewing and soft goods design. The FIO bag lives under the hypothetical brand Andare, derived from the Italian word for "go." Envisioning a collection of adaptable and fashionable products tailored to the demands of a dynamic lifestyle spurred my creative process.

fiobag.jpg
Backpack
Crossbody
Tote Bag
Fanny Pack
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